How it works for hotels

A specific flow for hotels that want to join the program

The hotel journey is not the same as the end-user journey. It starts with a request in the app and continues through review and gradual activation.

01

Request

The hotel requests to join the program from the app

The hotel entry point should be clear and direct for properties that want to evaluate fit and next steps.

  • Access from hotels.oriuk.com
  • Simple request
  • Initial contact
02

Review

Oriuk reviews the hotel and usage context

Before activation, Oriuk checks whether the hotel type, destination and service proposition fit the current model.

  • Fit review
  • Destination and context
  • Defined next steps
03

Activation

Onboarding happens gradually

Activation does not need to expose commercial details on the public website. It works better as a progressive and controlled process.

  • Channel preparation
  • Journey adjustment
  • Gradual activation
04

Outcome

The goal is to help guests discover and book experiences

Once active, the hotel gains a digital support point to guide guests without turning public communication into a complicated product surface.

  • More guest guidance
  • Simple digital access
  • Service connected more clearly to the stay

I want to join the program

If you represent an interested hotel, this is the path for requesting access and starting the fit review.

Become a partner hotel

I already have access

If your hotel is already registered, go straight to the hotel app to continue.